Reserve directly with us
Up to 10% cheaper
than with Booking.com
Check rooms and rates
From318US$ /night
Check-in
05Oct2025Select date
Check-out
06Oct2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Serrano, 46, Madrid, Spain, 28001

Rooms & Suites

ICON Embassy offers single, double, superior double, triple, quadruple, and deluxe rooms with terraces. All rooms include free Wi-Fi, a minibar, a coffee and tea station, and Malin+Goetz toiletries. The deluxe room features a private terrace with views of Calle Serrano. Triple and quadruple rooms accommodate families with bunk beds or extra single beds.

Dining at FloraFina

FloraFina Restaurant serves Mediterranean cuisine in a glass-ceilinged courtyard. Breakfast includes a buffet with fresh fruit, Iberian ham, local cheeses, and avocado toast. Room service is available until 10:30 PM. The restaurant is open for lunch and dinner, specializing in healthy dishes.

Leisure & Services

Guests can rent bicycles for free to explore Madrid. The hotel provides MIFI devices with unlimited citywide data. Pets are welcome and receive a Barbour bed, food bowl, and treats. A meeting room with a 20-person capacity and AV equipment is available for events.

Prime Salamanca Location

The hotel is on Calle Serrano, Madrid's luxury shopping street, steps from Puerta de Alcalá and Retiro Park. Nearby attractions include Paseo del Prado (5-minute walk) and Plaza Colón. High-end boutiques like Louis Vuitton and Dior are within 300 meters. Madrid-Barajas Airport is a 20-minute drive away.

Guest Services

The 24-hour front desk assists in Spanish, English, and French. Services include luggage storage, airport transfers, and ticket bookings for museums. Late check-out and early check-in are available upon request. Families receive complimentary cribs and high chairs. Eco-friendly amenities include refillable water bottles and recycled stationery.

View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Double or Twin Room
Max:
2 persons
22 m² 
Bed options:
1 King-size bed
Shower
Heating
Check Prices
Triple Room
Max:
2 persons
25 m² 
Bed options:
1 King-size bed
Shower
Heating
Check Prices
Deluxe Double Room Terrace
Max:
2 persons
24 m² 
Bed options:
1 Double bed
Shower
Coffee machine
Check Prices
Show all roomsLess

Check Dates & Room Rates

See what's available for your travel dates

Getting around

All Transportation Options at a Glance

City Centre
Madrid 1.6 km
Airports
Adolfo Suarez Madrid-Barajas (MAD) 20.4 km
Underground
Serrano200 m
Colon500 m

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

  • No smoking on site
  • Free Wi-Fi
  • Car park
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Lift
  • Coffee shop
  • Smoke detectors
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Pet amenities available
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Terrace
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Parquet floor
Show more

Location

Serrano, 46, Madrid, Spain, 28001
Map view
Serrano, 46, Madrid, Spain, 28001
Nearby
Museum
National Archaeological Museum
420 m
Square
Plaza de Colon
410 m
Museum
Museo de Cera de Madrid
520 m
Restaurants
Platea Madrid
290 m
5 Calle de Goya
Hard Rock Cafe
260 m
Paseo De La Castellana 2
Le Pain Quotidien
20 m
Calle Velazquez 92
Restaurante Flora Fina
0 m
Calle de Serrano 46 ICON Embassy by Petit Palace
Tepic
130 m
Calle de Ayala 14
Rocambolesc
80 m
Calle Serrano 52 El Corte Ingles
Salon Cascabel
110 m
Calle Serrano 52
Tierra Del Queiles
110 m
Calle Hermosilla 7 Esquina Calle Serrano
Gourmet Experience Serrano
80 m
Calle de Serrano 52 El Corte Ingles
La Maruca
420 m
Calle Velazquez 54

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Guest reviews
5.0/10
based on 5 reviews
4.5/5 based on 331 reviews
8.6
8.6/10 based on 1200 reviews
#47 of 482 hotels in Madrid based on Tripadvisor
Tom
United States, April  2024
8.0/10

The hotel had spacious, clean, and well-decorated rooms, but they were a bit small. The staff was helpful and friendly overall, except for one individual on the last night of our stay. The location was magnificent in a fancy area, although some minor details could have been improved. The dining experience was very good, with highlights in a beautiful, modern, and cozy setting, but lacked fitness facilities for the value.

Rooms
8.0
The rooms were spacious, clean, and well decorated.
Service
7.0
The staff, except for one individual on the last night, was very helpful and friendly overall.
Location
9.0
The location was magnificent in a fancy area, but could do more with minor details.
Dining
8.0
The dining experience was very good, with highlights in a beautiful, modern and cozy setting, but lacked fitness facilities for the value.
Facilities
The hotel provided good dining facilities, but lacked fitness facilities as expected for the value.
Gary
United States, March  2024
8.2/10

My stay at the hotel was a mixed experience. The rooms were quite nice and spacious, equipped with all the essentials like Wifi and TV, although my specific room was a bit small but very clean and cozy. At first, I was a bit disappointed with the location as my room faced the inner yard with limited light and a view of a wall, which felt a bit dreary. However, the staff completely turned things around with their super helpful and nice attitude, making my stay much more pleasant than I expected.

Rooms
7.0
My room, despite being a bit small and in the attic with no light and a tiny window overlooking a wall, was surprisingly clean and cozy, offering a decent level of comfort.
Service
8.0
The staff at the hotel were courteous and friendly, going out of their way to accommodate my needs and make my stay pleasant.
Location
9.0
The hotel's location was excellent, situated in the vibrant Serrano Avenue amidst fashion stores, offering convenience for shopping and dining, as well as being close to many attractions.
Dining
8.0
The dining experience at the hotel was quite good overall, with a great buffet selection and the option to order freshly cooked dishes. However, the vegan options were limited and basic.
Facilities
9.0
The hotel offered a range of useful facilities including room service, housekeeping, and tours/ticket assistance, enhancing the overall convenience of the stay.
Richard
United States, March  2024
8.6/10

The hotel is situated in an excellent location right in the center of Salamanca, offering convenient proximity to everything you might need. The rooms, though slightly smaller compared to other hotels in Madrid, are modern, well-stocked with bathroom supplies, and impeccably clean. The service, particularly from Felipe and Miriam, is top-notch, providing fantastic assistance and recommendations. The dining experience offers good value with a great buffet selection and cooked-to-order options.

Rooms
8.0
The rooms are spotlessly clean, modern, and well-stocked with bathroom supplies, but on the smaller side compared to other hotels in Madrid.
Service
9.0
The staff is kind, with particularly fantastic service from Felipe and Miriam, showing extreme helpfulness with recommendations.
Location
9.0
The hotel's location in the center of Salamanca is excellent, offering close proximity to all necessary amenities and attractions in Madrid.
Dining
8.0
The dining experience is very good, offering a great buffet selection and personalized cooked dishes, providing good value for money.
Facilities
The hotel provides various convenient facilities that cater to guests' needs and ensure a comfortable stay.
Thomas
United Kingdom, December  2023
8.8/10

The hotel is located in the vibrant Serrano area at the center of Madrid, surrounded by fashion stores, and offers a marvelous stay with delicious breakfast and excellent service. The rooms are spacious and well-equipped, though the staff could improve on patience. Overall, a great value for the money.

Rooms
8.0
The rooms had a king-size bed, really comfortable and clean. Initially, I was tired but the helpful and nice staff made my stay enjoyable.
Service
9.0
The staff are really friendly and knowledgeable, providing exceptional service in a hotel setting.
Location
9.0
The hotel's location in the Serrano area is awesome, with easy access to good restaurants and coffee shops, perfect for shopping enthusiasts.
Dining
9.0
The dining experience is excellent with a variety of options. The gourmet food is worth trying.
Facilities
9.0
The hotel offers modern facilities with hip design, including excellent Wi-Fi and pet amenities available.
Steve
United Kingdom, July  2023
8.8/10

I couldn't have asked for a better experience! The hotel's location is fantastic, surrounded by excellent shops and top-notch restaurants. The rooms were spacious and modern, providing a great stay. The service was outstanding, very attentive and caring. However, the amateurish service let down the overall impression. Dining options were the absolute highlights, offering a fantastic buffet with the chance to order something cooked. A must-visit for all curry lovers!

Rooms
8.0
I loved the spacious and modern room layout.
Service
9.0
The service was excellent, very attentive and caring.
Location
9.0
The hotel's location is great, right next to Madrid's high fashion boutiques.
Dining
9.0
Dining options were the absolute highlights.
Facilities
9.0
The facilities were outstanding.
Unlock Early-Bird Deals
Grab Exclusive Rates Instantly
Check Rates

Next best alternative

Consider them for your next trip.
Check-in
05Oct2025Select date
Check-out
06Oct2025Select date
Rooms and Guests2 Guests, 1 Room