ICON Embassy Madrid * Only Hotel on Serrano

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Key details

About the Hotel

Serrano, 46, Madrid, 28001

Close to El Retiro Park

Great

8.6

9.2

/10

4.7

4.2

Loved by Icon Embassy guests

Excellent location

Spacious rooms

Friendly staff

Full breakfast buffet

Dog-friendly hotel

"The hotel is very well located, in a very quiet neighborhood, a few minutes away from the Parque de El Retiro."

Mélisa L from Spain

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"Breakfast is very abundant, good quality products and the people are very nice and educated."

Susana C from Spain

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"The room was incredibly spacious, beautifully decorated and impeccably clean, complete with a quant little balcony offering a pleasant street view."

NorthStar597950 from United States

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5-star boutique hotel on Madrid's Golden Mile

Amenities

ICON Embassy offers a range of exclusive amenities, including the FloraFina Restaurant that serves healthy breakfasts under a glass ceiling. The hotel has an on-site cocktail room, perfect for informal meetings or relaxation. Bicycle rentals are available for guests looking to explore Madrid in an eco-friendly way.

Rooms

The hotel features multiple room types, including a Deluxe Room with a private terrace, ideal for enjoying morning coffee. Each room includes a pillow menu, offering guests a choice of bedding for enhanced comfort. Families can opt for the Quadruple Room, equipped with bunk beds for children.

Location

ICON Embassy is located on Calle Serrano, the only hotel with an entrance on this prestigious street. Guests are steps away from shopping avenues like Ayala and Velázquez, as well as cultural sites including Retiro Park and Puerta de Alcalá. The hotel's prime location makes it easy to access Madrid's main attractions.

Pet-Friendly Policies

The hotel welcomes pets and provides pet-friendly amenities, including Barbour beds and bowls. Nearby Retiro Park offers a spacious area for walks with furry companions just 900 meters away. This arrangement makes it convenient for pet owners to include their pets in their travel plans.

Dining Options

FloraFina Restaurant specializes in Mediterranean cuisine, serving both buffet and à la carte breakfast options. Guests can enjoy meals in a serene inner courtyard, away from the bustling city. Room service is available, providing convenience for dining in the comfort of guest rooms.

Highlights

Location: Only hotel with an entrance on Calle Serrano

Dining: FloraFina Restaurant with healthy breakfasts under glass ceiling

Rooms: Deluxe Room with terrace

Pet-friendly: Barbour beds and bowls available

Must-do experiences

Visit the Mercado de San Miguel for authentic tapas and vibrant ambiance.
Explore the Lavapiés neighborhood for its eclectic street art scene.
Enjoy churros and chocolate at the historic San Ginés café.
Take a guided tour of the Royal Palace for stunning architecture.
Discover the hidden gem of Museo Cerralbo, a 19th-century palace.

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.

Double or Twin Room
2 persons
22 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Triple Room
2 persons
25 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Deluxe Double Room Terrace
2 persons
24 sq. feet
1 Double bed
Air conditioning
Balcony
room details

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Check Dates & Room Rates

See what's available for your travel dates

September 2026 - September 2027

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Check-in/ Check-out

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

Facilities: Great

8.4/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Security
Luggage storage
Lift
Coffee shop
Smoke detectors
Key card access

Guest Parking

Electric kettle

Services

Pet amenities available
Room service
Housekeeping
Car hire
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

In-room breakfast
Restaurant
Snack bar

Business

Business centre
Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots

Room features

Air conditioning
Heating
Mini-bar
Soundproofed rooms
Terrace
Tea and coffee facilities
Ironing facilities

Bathroom

Free toiletries

Self-catering

Electric kettle

Media

Flat-screen TV
AM/FM alarm clock

Room decor

Parquet floor

Dining Onsite

Icon Embassy boasts Flora Fina, a delightful restaurant celebrating modern Spanish and local cuisine. Guests can start their day with a vibrant breakfast spread, featuring both buffet and à la carte options. The atmosphere is warm and inviting, making it an ideal spot for savoring authentic flavors as the sun rises.

Flora Fina
Modern Spanish, Local
Ambiance
A warm and modern space perfect for relaxed dining, enhanced by the gorgeous morning light.
Key Offerings
Breakfast features a buffet with fruits, cold cuts, cheeses, and freshly baked bread, complemented by traditional Spanish dishes like bread with tomato, Iberian ham, and local cheeses served at the table.
Reservation
Not needed.
Open Monday through Sunday for lunch from 13:00 - 16:00 and dinner from 20:00 - 22:30.

Icon Embassy Location

Serrano, 46, Madrid, 28001

Explore Madrid

Explore Serrano, Madrid

National Archaeological Museum

6 minutes' walk

Ancient artifacts and historical exhibits. Free admission on Saturdays after 2 p.m.

El Retiro Park

11 minutes walking

A vast park featuring beautiful gardens, a lake, and iconic statues. Perfect for leisure walks.

Plaza de Cibeles

14 minutes walking

A stunning square with the famous Cibeles Fountain and beautiful surrounding architecture.

Prado National Museum

20 minutes' walk

One of the world's premier art galleries, featuring works by Spanish masters. Guided tours available.

Bike Rentals in El Retiro

11 minutes walking

Enjoy cycling through El Retiro Park. Rentals available nearby, a great way to explore on two wheels.

Yoga Classes

5 minutes' drive

Relax at a local studio offering yoga sessions. Pre-booking is recommended; all levels welcome.

Tapas Tour

30 minutes' walk

Join a culinary tour of local tapas bars. Experience Madrid's cuisine in a fun, social setting.

Thrilling Skydiving Experience

30 minutes' drive

For thrill-seekers, enjoy an exhilarating skydiving adventure just outside the city. Booking required.

Restaurante Flora Fina

1 minute walking

Chic ambiance with Mediterranean dishes. Notable for seafood. Reservations recommended.

Platea Madrid

4 minutes' walk

A vibrant food hall with diverse cuisine options. Great atmosphere, ideal for casual dining.

Hard Rock Cafe

4 minutes' walk

American cuisine meets rock 'n' roll vibes. Famous for burgers and cocktails. Vegetarian options available.

Le Pain Quotidien

1 minute walking

Cozy cafe with organic ingredients. Known for delicious pastries and vegan options.

Teatro Español

25 minutes' walk

Historic theater featuring performances in Spanish. Enjoy classic plays in a stunning setting.

Café Central

25 minutes walking

Jazz venue with a relaxed vibe. Check out weekly performances and enjoy drinks in a cozy atmosphere.

Sala El Sol

25 minutes walking

Live music venue with various genres. Great for nightlife and boasts a vibrant atmosphere.

Family Cinema at Cines Callao

20 minutes' drive

Catch the latest films in English or Spanish. Family-friendly with comfortable seating.

Getting around

City Centre
Madrid 20 min · 1.0 mi
Airports
Adolfo Suarez Madrid-Barajas (MAD) 32 min · 13.1 mi
Underground
Serrano 3 min · 700 ft
Colon 6 min · 1700 ft

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 12 pm

Guest Parking

Public parking is possible at a location nearby at true.

Internet

Wireless internet is available in the entire hotel for free.

Breakfast

The hotel offers a full breakfast at the price of EUR 30.0 per person.

Pets

Pets are allowed on request.

Languages

English, Spanish, Italian

Number of floors:

Number of rooms:

Former name

Petit Palace Embassy

Guest Ratings & Reviews

Real Guest Experiences & Ratings

Review score

Based on 472 verified reviews

8.7 /10

Great

89 %

Recommend

Breakfast

8.2/10

Cleanliness

8.7/10

Comfort

8.8/10

Facilities

8.4/10

Free WiFi

8.9/10

Location

9.7/10

Paid Wi-Fi

8.5/10

Staff

9.3/10

Value for money

8.1/10

Pros

Friendly staff

Clean rooms

Excellent location

Good breakfast

Welcoming lobby

Cons

Bathroom maintenance

Uncomfortable bed

based on 331 reviews

4.5/5

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Questions of the users

About Icon Embassy

Is there a balcony or a street view available from the rooms?

12 January 2024

Only the double superior or the double deluxe offer a balcony or street view.

Are there mini bars or fridges in the guest rooms to store medication?

5 February 2024

Yes, mini bars are provided in the rooms for your convenience.

Is there a secure parking option available nearby?

18 March 2024

While there is no on-site parking, a nearby private parking facility offers special rates for guests.

Can connecting rooms be arranged for families traveling together?

22 April 2024

Connecting rooms are not available, but adjacent rooms of the same category can be provided based on availability.

What is the cost for accommodating a pet during the stay?

30 May 2024

A flat fee of 25€ covers the stay for a dog.

What unique features set ICON Embassy apart from other hotels in Madrid?

15 June 2024

ICON Embassy is located on Calle Serrano, the only hotel in this select area, providing a unique blend of elegance, exquisite interiors, and a delightful culinary experience at the FloraFina restaurant.

What attractions and shopping areas are within walking distance from the hotel?

20 July 2024

Nearby attractions include Retiro Park, the Puerta de Alcalá, and numerous luxury boutiques on Calle Serrano and surrounding streets.

What activities can guests enjoy while staying at ICON Embassy?

10 August 2024

Guests can take advantage of complimentary bicycle rentals, high-speed Wi-Fi, a cocktail room, and the FloraFina restaurant which serves a healthy breakfast.

Is there a designated area for storing luggage before check-in or after check-out?

25 September 2024

Yes, luggage storage is available for guests who arrive before check-in or wish to explore after check-out.

Is the hotel equipped for business meetings or informal gatherings?

15 November 2024

Yes, there are facilities available for meetings, including a bar area, making it an ideal space for informal gatherings or client meetings.